-
![]()
Have Fun At Work
We follow the mantra that if you can’t enjoy what you’re doing, then you’re doing the wrong thing. Our third generation employees are a testament to this core value.
-
![]()
Extreme Customer Care
Whether you need a single product or are outfitting an entire facility, we ensure everyone who reaches out feels unique and important, and that you know we value you.
-
![]()
Make It Personal
Whatever your needs, we make sure our customers know we’ll go above and beyond to make it happen. If a solution doesn’t exist, don’t worry! We’ll create one.
-
![]()
Vision & Innovation
Learning is a lifelong journey. As human behavior continues to evolve, we adapt to those changes with innovative solutions to support you every step of the way.
The MooreCo Story
A Commitment to Lifelong Learning That Allows Everyone to Thrive, Flourish, and Grow
It All Started With Lorraine
Like many great company founders, Lorraine Moore encountered a problem and devised a solution.
Working in educational furniture sales in a small Texas town in the early 1980s, Lorraine became frustrated by the lack of furniture options for an emerging new industry: printers.
She responded by designing and developing the world’s first printer stand on casters, and her company, Balt, was born.
Balt soon became the nation’s leader in design and production of printer stands for major printer manufacturers. Driven by a desire to design products that filled a need for her customers, Lorraine continued to innovate, striving to introduce six to 10 new designs each year.
As the company grew, Balt became known as a respected source for innovative and dependable products that supported the computer, office furniture, and educational furnishings industries.
Passing Down a Passion for Innovation
Lorraine was passionate about her mission, and her son Greg followed in her footsteps from the beginning — first as a child model in the company’s catalogs, and later working on the factory floor learning every detail of the design and manufacturing process.
Like many of his generation, Greg was schooled in a traditional model that emphasized structure, memorization, and discipline and frowned upon creativity. It stifled Greg, who would be diagnosed with ADD as an adult.
Later, as the CEO of the company (rebranded MooreCo in 2007), it became Greg’s passion to introduce solutions that promote inclusiveness and help all learners flourish. Under Greg’s leadership, MooreCo ushered in a new generation of innovative products that enabled everyone to thrive — no matter their learning style.
An Enduring Vision
Much has changed in the past four decades, but not our passion for designing and developing innovative solutions where children and adults feel inspired.
As research continues to reveal the impact environments have on learning, we’re committed to the development of collaborative products that allow everyone to thrive, flourish, and grow.
More than 30 years ago, Lorraine Moore made a commitment to do business differently by turning insights into innovations and reimagining the spaces where we learn and work.
Our four core values remain at the foundation of that commitment:
